One of UK’s leading cultural institution, Tate galleries has tied up Apple iTunes to provide hundreds of its video and audio files available for download without charge on iTunes U, a section of the online store that typically features educational content.
Among the notable videos that have been made available on iTunes include clips of popular Turner Prize-winning performer Martin Creed performing at the Tate Modern along with detailed interviews with contemporary artists such as Jeff Koons and Louise Bourgeois.
Currently over 400 files are present on iTunes U and it plans to include prized audio recording of celebrated academics, comprehensive teaching resources and multimedia guides of recent Tate exhibitions in near future.
The section will also have commentary on artists and exhibitions which will be provided by leading curators and academics from Tate galleries.
Expressing the rationale behind the move, Will Gompertz, director of Tate's media enterprises mentioned: "This is a first in the UK and we look forward to making our rich resources available to an even greater audience. In the world of new media, nothing can be achieved alone and it is by working with exceptional companies such as Apple that enables Tate to use the internet to help fulfill its mission to make art available to all.”
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It is a good thing to see that iTunes U is being used as a proper platform for disseminating cultural content. Hopefully other cultural centres in UK and around the world will also come up with more multimedia content to allow people who cannot physically come to the museums and galleries to view the content remotely.