Mobile network giant Vodafone has unleashed a free iPhone web portal, triggering a spell of speculations that O2’s exclusive deal with Apple may be ending in the near future.
However, the network operator already has deals with Apple to distribute iPhone in other territories, and not in Britain, but the content of the new portal is aimed at the users in UK. Along the same, the web portal says, “Available to all iPhone users, including non-Vodafone customers”.
Touting its new web portal, Vodafone says, “As an iPhone owner, you can now save time and effort by making Vodafone Homepage your first port of call to satisfy your information needs”.
The portal offers UK-oriented content, including the BBC News, Premiere League News, Sky News, Top Gear info, weather and traffic updates, along with games, cartoons, Flickr, Twitter, just to name a few.
The new iPhone app lets users personalise their interests over the web simply by dragging and dropping widgets, storing results to view on their iPhone later on. In addition, Vodafone is also offering a video demo guide to help users dealing with the features of the app.
With the rumours of ending O2’s exclusivity over iPhone distribution in UK doing rounds, this new move from Vodafone has further fuelled the speculations a bit.
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The launch of this particular web service by Vodafone could mean either (a) that the network will almost certainly break O2's exclusivity on the handset just before the 3rd version is launched (b) that it wants to get iPhone customers to abandon their handsets and adopt Vodafone's iPhone competitors like the G1
(Know Your Mobile)