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Rumour : Apple Prepping Cheaper, More Affordable Macs

Owing to the soaring popularity of cheap netbooks in ongoing economic situation, Apple is gearing up to slash prices of some of its renowned Mac models, according to a report from AppleInsider.

The new set of rumours suggests that Apple is all set to come up with less-expensive versions of its 13-inch Macbook and iMac devices in as early as in a month. As of now, the cheapest Macbook model costs $999 and the iMac range starts at $1,199.

“It’s believed that the first batch of more affordable Macs could turn up as early as this spring as part of a restructured MacBook line”, the report says.

The report further stated that the expected price-cut isn’t actually a response to Microsoft’s recent ad campaign that targets Mac as overly cool and expensive device, but it is tailored to get some space in netbook market that saw incredible rise in sales during past year.

Apple doesn’t have any presence in netbook domains, saying that these are compromised systems sporting “cramped keyboard, terrible software, junky hardware, very small screens, and a [a poor] consumer experience”.

But, with around 3 percent decline in Mac sales in the first quarter from a period year ago, coupled with a significant rise in netbook sales, it seems that Apple has finally acknowledged the significance of these small-sized systems.

Twitter @itproportal.

Our Comments

Apple itself is not immune to the current global economic conditions given its size. The company could very well benefit from cheaper prices. Wall street responded positively to the rumours with a 1.12 percent rise on Friday.

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Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.