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Apple iPhone Outsold By RIM's Blackberry Curve in US

Research in Motion’s Blackberry Curve has dethroned Apple’s iPhone as the best-selling smartphone in the United States during the first quarter of the year, according to the stats revealed by the marketing research company NPD Group.

The research firm’s monthly “Smartphone Market Update” report, which includes online survey of US consumers, notified that Blackberry Curve topped the charts of smartphone segment, previously being dominated by Apple’s iPhone.

Other smartphones that made it to the list of top five include RIM Blackberry Storm, RIM Blackberry Pearl (all models, except flip), and T-Mobile’s Android powered G1 handset.

The research firm accredited this substantial rise in Blackberry sales to an aggressive “buy one, get one free” promotion campaign conducted by the network carrier Verizon Wireless. The promotion helped RIM to snag around 50 percent share in the US smartphone domain, up from 15 percent registered in the fourth quarter of 2008.

In addition to this, Blackberry Curve’s low cost, coupled with its availability on four different carriers has further boosted the sales of the handset against Apple’s blockbuster iPhone, which is available only through AT&T, NPD added.

Furthermore, NPD reported that smartphones accounted for as much as 23 percent of the total handsets sold in the first quarter, as compared to 17 percent during the same period a year ago.

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Our Comments

It is not as straight forward as it seems as RIM appears to have been using some substantial discounting to secure sales. It would probably have been better to compare the total revenues generated by both handsets for their respective manufacturers and it is more than likely that the iPhone would have won hands down. Don't get me wrong, the Curve is a wonderful piece of technology but the iPhone is currently in another category.

Related Links

NPD Group: BlackBerry Curve outsold iPhone in 1Q (opens in new tab)

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BlackBerry unseats iPhone as most popular smartphone in Q1 (opens in new tab)

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RIM's BlackBerry Curve Outsells iPhone in Quarter (opens in new tab)

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Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.