Skip to main content

Families Invest In Broadband Rather than Food and Utility Bills

According to a recent research published by telecom service provider O2, families in UK are more likely cut down on their food bills and school uniforms rather than reducing their spending on internet services.

The Digital Families report also throws up interesting insights into the changing attitudes of families with an increasing number of families embracing technology in whole hearted manner.

The report which incidentally surveyed 500 families across UK to base its study, found that nearly 40 percent of those surveyed were spending £3,000 per year on technology and gadgets.

Nearly 67 per cent of those surveyed would prefer to spend on technology, rather than on family holidays and weekly shops which were preferred by a meagre 30 percent and 24 percent of surveyed families.

The report also classifies families into four separate profiles namely Leaders, Resistors, Drifters and Followers; the Leaders as expected are families who are enthusiastic about new technology and are estimated to account for 5.5 million families in UK while Followers are typically families who take pragmatic approach to things they buy including technology products.

Resistors on the other hand are families who are not comfortable with technology despite having a number of technological products in their household while Drifters are typically undecided about technological products and prefer to purchase what their kids want.

You can follow on Twitter @itproportal.

Our Comments

Broadband is cheap and, unlike school uniforms, can be used by the whole family. So there's really no reason to cut food bills to pay for your broadband. Talktalk for example has an excellent up to 8Mbps broadband line for £6.49, that's less than 22p a day while Plus offers a Plusnet Value deal which includes the cost of line rental at only £16.49 a month, hardly back breaking.

Related Links

Families sacrifice food and school uniforms over internet

(The Telegraph)

Technology is good for family relations says report


Families 'put internet before food


O2: Web technology 'essential to the family home'

(Broadband Finder)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.