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Google Shelled $5 Billion To Publishers, Newspapers

Reacting to allegations from newspaper groups and publishers that it is not paying for their content, Search engine Google has stated that it has sent billions of dollars in revenues to publishers and claimed that its Google News platform actually helps in drawing huge amount of traffic to publisher websites.

While speaking at the FIPP World Magazine Congress in London, Google's UK director Mark Brittin has claimed that publishers are in fact doing quite well and have been able to earn near $5 billion by incorporating Google AdSense adverts on their websites.

Incidentally Brittin’s comments were in response to allegations made by newspaper groups like The Guardian Media Group and bosses like Rupert Murdoch who accused the search giant of using their content without actually offering any direct payment.

Brittin also espoused the need for finding a better way of monetizing content on the internet that would allow publishers to earn more and help people find content which they would like to read.

He went to add that “The challenge is the model of monetisation online and figuring out how to make that economically viable in the same way as your print products are. Those models are lagging consumer behaviour and all of us are trying to keep up with the consumer.”

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Our Comments

Publishers could probably learn a lot from what did. NBC, Fox and many other networks and studios chose to create their own network rather than use Google's Youtube. Interestingly, their slogan is "An evil plot to destroy the world. Enjoy.", while Google's is "don't be evil". Maybe publishers should come together and build their own advertising networks/Google News.

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Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.