With an eye on increasing its advertising revenues, Last.fm a leading online social music website has introduced a new visual music player which can easily be customised by end users according to their taste.
Some of the notable features offered by the music player include options to personalize the screen area according to your choice with an eclectic mix of artist images, rich media visuals and online radio stations.
In addition it also offers features to effortlessly create multi genre stations and can create playlists from a plethora of bands.
Explaining the rationale behind launching the new player, Martin Stiksel, one of the co- founders of Last.fm mentioned “Passionate music fans come to Last.fm for more than just the songs, and Visual Radio provides them with the enriching, full-featured music experience they demand. The bold new music player allows brands the opportunity to directly reach these users in a visually exciting way.”
The company expects that the new move will help its advertisers to tap new branding options and effectively engage with the highly engaged audience that Last.fm typically receives.
If the newly introduced music player takes off, the CBS promoted venture, Last.fm can hope to substantially increase it revenues from advertising.
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Since its acquisition by CBS interactive, Last.fm has yet to come up with a bit more features to make it more competitive with the likes of Spotify. A visual music player could well bring in additional revenue for the company.
(New Media Age)