Skip to main content Unveils New Visual Music Player

With an eye on increasing its advertising revenues, a leading online social music website has introduced a new visual music player which can easily be customised by end users according to their taste.

Some of the notable features offered by the music player include options to personalize the screen area according to your choice with an eclectic mix of artist images, rich media visuals and online radio stations.

In addition it also offers features to effortlessly create multi genre stations and can create playlists from a plethora of bands.

Explaining the rationale behind launching the new player, Martin Stiksel, one of the co- founders of mentioned “Passionate music fans come to for more than just the songs, and Visual Radio provides them with the enriching, full-featured music experience they demand. The bold new music player allows brands the opportunity to directly reach these users in a visually exciting way.”

The company expects that the new move will help its advertisers to tap new branding options and effectively engage with the highly engaged audience that typically receives.

If the newly introduced music player takes off, the CBS promoted venture, can hope to substantially increase it revenues from advertising.

You can follow on Twitter @itproportal.

Our Comments

Since its acquisition by CBS interactive, has yet to come up with a bit more features to make it more competitive with the likes of Spotify. A visual music player could well bring in additional revenue for the company.

Related Links looks to boost ad revenues with visual music player

(New Media Age) creates visual interface in bid to land ad money

(Tech Watch) launches visual radio

(Tech Digest) launches new visual music player


Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.