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Blinkx To Integrate Internet Video Search Into Set Top Boxes

Video-only search engine service Blinkx has partnered with CE platform specialist Miniweb to integrate Blinkx's services into the latter's interactive television platform.

Viewers will ultimately be able to search and sift through content coming from both broadcast television and online video through a number of sources indexed by Blinkx online search services.

Blinkx will be deploying syndication, recommendations, targeting and personalisation as part of the deal. Put it in another way, Blinkx could become the Google search engine equivalent of video for set top boxes like Sky HD box or Virgin Media's V+.

Incidentally, Miniweb is already present in nearly 10 million households across the United Kingdom courtesy of BSkyB and supports more than 600 interactive television sites.

But users will not be able to use the facility until the broadcasters decide to add broadband capabilities to their set top boxes; this could mean that in the future, set top boxes could also act as broadband boxes as well.

Last month, Blinks purchased the assets of infamous adware specialist Zango and over the past few years the company has managed to index over 35 million hours worth of programming from 450 service providers.

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Our Comments

Blinkx is probably the most popular video search engine in the world, ahead of Google. By striking deals with the likes of Miniweb and others, it could possibly become very big, bigger than other content syndicators out there. Another aspect of Blinkx that has yet to be explored is the fact that they have purchased Zango, a notorious adware specialist.

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Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.