Sony Ericsson's President, Hideki Komiyama, has said that the company will not rule out carving out a niche for itself based on Sony's strength in gaming, hinting at the release of a Playstation Mobile phone.
This, he said, could complement Walkman and Cybershot phone ranges already on the market. Komiyama also added that if the company does not adapt to this new technology or new market environment, they were going to lose.
The company already sells a gaming phone, the F305, which is available for as little as £79.95 but won't set the world alight due to its lack of game titles, the tiny screen and the overall sub-par gaming experience.
Any Playstation Phone could well be based on either Windows, Symbian or Google Android - three of the mobile platforms on which Sony has pledged to build its armada of smartphones for 2009.
The news come amidst the announcement by Sir Howard Stringer, the CEO of Sony, that the company would be expanding its Playstation network beyond the PS3 gaming console environment and could therefore include a mobile option other than the PSP.
and join more than 1400 other followers.
For Sony Ericsson, the next 18 months could well be make or break time as the three other manufacturers - Nokia, Samsung and LG - effectively monopolise the mobile phone market. Apple and possibly other manufacturers like Blackberry could well become formidable adversaries especially at the top end of the market where Sony Ericsson is by far the most vulnerable.
PS phone rumours re-emerge
Sony Ericsson needs to get smart, and fast
Sony's Stringer: Rinse, Repeat - PlayStation Network
Sony ‘expanding the PlayStation Network’ beyond PS3
Sony opening up the PlayStation Network
Sony Ericsson Might Release a PlayStation Phone
Sony Ericsson president: PlayStation phone 'could happen'
PS3 To Become “A Platform For Web Services”, PSN Coming To Other Devices