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AOL Updates Site Homepage To Increase User Engagement

In an attempt to retain more visitors to its website, AOL has introduced a new version of its homepage which is designed to allow its user to access their email accounts on other platforms such as Gmail and Hotmail without having to move away from the page.

Explaining the rationale behind the move, Dana Dunne, who heads AOL in Europe, mentioned "The reinvented homepage offers a convenient, one-stop destination where users can access everything they love on the web within just a few clicks."

Apart from allowing users to access their email, the new homepage also facilitates them in accessing popular social networking sites like Facebook and seamlessly interact with their friends without making the effort to individually sign in with each social networking service separately.

With social networking sites figuring amongst the most frequented websites on the internet, the introduction of the revamped homepage comes across as a well thought out move.

On first look the new homepage does look impressive and many believe that it is likely to prove rather beneficial to some of its users but how much it would help AOL in retaining its users to stick to its website for a longer period is difficult to guess.

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Our Comments

AOL is still a major player even though it has been superseded by Microsoft, Yahoo and Google in search. AOL currently have more unique visitors in the UK than Facebook and combined with Time Warner, reaches the third place, ahead of Microsoft. The new front page is an improvement on the previous version and makes it feel more like Microsoft or Yahoo's.

Related Links

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AOL begins beta trial of new homepage


AOL UK launches new home page to boost engagement

(New Media Age)

AOL launches multiple access homepage in the UK

(Brand Republic)

AOL offers new homepage


AOL launches new homepage


Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.