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Google Showcases Search On Steroids

Google has announced its plans about introducing a number of innovative features for improving its search engine capabilities at its annual Searchology event which is held at its headquarters in Mountain View, California.

Among the various products that it plans to introduce include a feature called Rich Snippets which is intended to quickly deliver detailed search results that encompass a whole range of information in each listing.

Other notable features include an offering called Google Squared which is expected to be made public in the coming month and is basically designed to offer a tabled result relating to particular query and will look for structures on the web that contain facts.

It seems that Google, which currently holds a rather impressive market share of 63 percent in the US market, is simply not satisfied to sit on its laurels and is striving harder each day to improve the capabilities of its search features and the new set of products it has launched is a pointer to its future plans.

Explaining the rationale behind the introduction of the new features Marissa Mayer from Google mentioned "The race in search is far from over and innovation and continued improvement is absolutely pivotal."

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Our Comments

Google surprises (or rather bedazzles) us with the cool stuff that comes out from their labs. Google Squared for example is astonishing from a data point of view since it manages to format the data in rows and columns, making it ideal for a database. Google is constantly innovating and hopes that this will be enough to stay ahead of its competitors.

Related Links

Google unveils new search tools (opens in new tab)

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Google crossbreeds search with spreadsheet (opens in new tab)

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Google refines search options (opens in new tab)

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Google launches new search capabilities (opens in new tab)

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Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.