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Top 10 UK Websites Get Half Of All Traffic

A recent report published by Nielsen Online revealed that the average internet user in UK spent more than 22 hours surfing the web or using internet-related applications last month, showing a notable 34 percent rise from the same period a year ago.

The report attributed this massive increase to the social networking giant Facebook, as the time spent on the site rose impressively from 2.8 billion minutes in April 2008 to a whopping 6.2 billion last month. The social networking site topped the list in terms of market share, with its share rose to 12.7 percent from 7.2 percent a year ago.

With 4.46 billion minutes or 9.2 percent of the total internet time MSN/Windows Live, which incorporates the Messenger and Hotmail services, snared the second spot, followed by the internet search giant Google, which with 2.56 billion minutes accounted for 5.3 percent of the total internet time.

Incidentally, the top ten most intensively used UK internet brands, which include - Facebook, Google, MSN/Windows Live, eBay, Yahoo, YouTube, BBC, AOL, Microsoft, and Apple - accounted for as much as 45 percent of all UK internet time.

Commenting upon these striking results, Alex Burmaster, communications director at Nielsen Online, said in a statement, “I think most people would be surprised by just how much time is accounted for by a relatively few brands who, in turn, are increasing their share of the pie”.

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Our Comments

Of the top 10 websites, none carry domain names that come from a standard English dictionary. This shows the power of branding as applied to the online world. Of the top 10, only two, Microsoft and Apple have a significant brick and mortar presence and only one, Facebook, is less than five years old.

Related Links

Average web-surfing time in April 'reached 22 hours' (opens in new tab)

(Broadband Finder)

Major websites grow their share of Britons' internet time (opens in new tab)


Top 10 Most Heavily Used UK Internet Websites - Facebook Dominates (opens in new tab)

(ISP Review)

Top 10 web brands get half of UK traffic (opens in new tab)


10 web brands account for half all internet time (opens in new tab)

(PC Advisor)

Brits spend 1 in every 8 online minutes on Facebook (opens in new tab)


Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.