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UK Startup Released Multi Coloured Ebook Reader Rival To Amazon's Kindle

It seems that Amazon’s Kindle e-book reader may be up for some serious competition in a near future with the UK based company Interead launching a sophisticated range of e-book readers in attractive colours.

The new product which is incidentally is called the Cool-er E-book reader comes preloaded with a collection of thousands of digital books and it is taking competition right onto Amazon’s doorstep.

Interead also has launched an accompanying site coolerbooks.com and is working on a sales pipeline that will help it acquire content in an effective manner.

Explaining the concept behind the introduction of the product, Neil Jones who founded Interead mentioned "Cool-er has been designed to fit the requirements of a reader. They want it to be portable, light, to fit in a jacket pocket or purse, and they want it to do what they want to do in a simple manner."

Though few analysts argue that it would be difficult for Interead to manage a significant volume in the e-book reader market which is currently being dominated by Sony and Amazon, there are chances that these snazzy gadget may find its own niche in quick time.

Incidentally the Cool-er E-book reader is priced attractively at $249 while Amazon offers the Kindle 2 at $379 a piece. You can follow ITProPortal.com on Twitter @itproportal.

Our Comments

Hopefully, the Cool-er e-book reader will be sold for under £200 which will make it a proper competitor to the Kindle which is not yet available in the UK. Few details have emerged of this rather attractive device but if looks count, then the Cool-er reader is the nearest thing on the market to an iPod (nano) version of the Kindle or Sony's e-reader.

Related Links

COOL-ER eBook reader coming to the UK

(Pocket Lint)

Hands On: New Cool-er E-Book Reader Turns Up the Heat

(Wired)

Budget Ebook Reader Debuts

(PC World)

New Cool-er kid on the e-reader block

(Cnet)

Interead's COOL-ER claims to be the 'iPod moment' for e-readers

(Engadget)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.