In a move that could help it in offering more premium content to its UK audience, YouTube is reportedly in discussions with several British TV networks, including Channel 4, ITV, as well as Sony Pictures, to add full length TV shows on its platform.
However, YouTube’s parent company Google is keeping quiet on the matter, but a source from Sony Pictures confirmed the news to New Media Age by saying, “YouTube’s aim is to do something with long-form. We are in discussions with it about that”
YouTube’s new move is said to be in line with the news that US video streaming websites TV.com and Hulu are readying for UK launches after the Project Kangaroo debacle.
As of now, YouTube officially only offers clips from these TV networks content, and a step into a long form would indeed require formal commercial arrangements to be put in place with each broadcasting partner.
Incidentally, YouTube and Channel 4 penned a deal back in March that allowed the broadcaster to sell adverts around its own content posted on the video streaming website and the deal is believed to be extended.
Besides, after launching the service in UK, YouTube is also planning to extend its reach in other European countries, according to the sources.