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Adobe Hikes Up Price Of Creative Suite 4, Blames Exchange Rate

Adobe Systems has announced that it is set to hike the price of its latest Creative Suite 4 software line up by around 10 percent in the UK, attributing rise of prices to “sharp fluctuations” in exchange rates between the Euro and the Pound.

The new price structure, which is said to be effective from 1 July, will see the price of its popular Photoshop software to rise from £485 to £534, whereas the cost of Design Premium jumps up from £1,249 to £1,372.

While the UK consumers will see a substantial increase, some countries in Europe will have a sharp decline of 13 percent in prices. Commenting upon price-hike in the UK, Adobe said that it seeks to have flat price structure across Europe, as long as the market conditions and circumstances help in doing so.

“The current economic environment and currency fluctuations have made this challenging. This change to the CS4 pricing is intended to realign the UK with other European countries”, the company added.

The price increase is said to be in line with the similar price hikes, which have taken place in the company's Norway and Sweden stores, which were also resulted due to notable changes in exchange rates between Norwegian Kroner/Swedish Kroner and the Euro.

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Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.