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Sony Ericsson Finally Embraces Microsd Storage Format, Drops M2

Phone manufacturer Sony Ericsson has revealed that it will be dumping Sony's proprietary and much maligned Memory Stick Micro card format and use the more universally accepted microSD in all its handsets.

Speaking to Trustedreviews, Sony Ericsson Global Marketing Director Fortuné Alexander said that all new Sony Ericsson phones will be using the new format from now on and will leave Sony as the only major manufacturer still using the storage technology in its products.

As reported back in February, Sony Ericsson is also set to champion the universal charger format which is physically a micro USB connector. The move could help the industry eliminate 51,000 tons worth of chargers.

It is not known whether Sony will be phasing Memory Sticks altogether but this would be a welcomed move. Sony is known for being extremely stubborn when it comes to formats. Remember 8mm, i.link, Universal Media Disc, SACD, Betamax, Digital Audio Tape, the Mini Disc, ATRAC and many more.

Sony Ericsson's move could be motivated by the fact that the company wants to cut production costs as it plans to release cheaper mobile phones and increase margins as well. Phone manufacturers are likely to bundle memory with their mobile phones rather than built it in, just like for the Nokia 5800 Xpressmusic. This puts Sony Ericsson at a disadvantage.

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Fatally, microSD also won the price war. A 16GB microSD card can cost as little as £33 while a similar Memory stick micro M2 would cost a staggering £53. It is likely that many customers will assess the kind of memory storage used in a phone before committing to purchase it.

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Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.