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Hunch Introduces Social Decision Engine Concept

Taking the interaction quotient of the internet search engines to an entirely new level, Flickr founder Caterina Fake has come up with yet another revelation in the guise of “” - a website that is claimed to be a “social decision engine”.

The website attempts to help users finding smart info over the web by presenting them with a series of related questions, and on the basis of response to these questions, the website shows three most suitable choices to the users.

Hunch integrates its innovative algorithms with the personal traits of the web users, and is touted to be of great use in helping users to make choices in an easier yet effective manner.

The website shows most suited solutions by asking questions from user-created queries, which can also be linked to some trustworthy outside sources to support any suggestion or claims. A user just needs to answer 10 questions to have customised recommended solutions for their main query.

However, if the query asked isn't there in the database of the site, then a user can add it himself. Built like a wiki, the website further enables users to edit most of the questions if they find them inaccurate.


Our Comments

The idea behind hunch is quite interesting and intriguing but whether it can actually make money remains to be seen. The decision making process appears to be long-winded and likely to dissuade users who are impatient. Clearly it could be used as a lead generation tool especially if the engine behind is opened.

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Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.