In a major revamp to its online offerings, broadcaster Five will now facilitate its viewers to integrate full episodes of their favourite programmes from the channel onto their blogs, social networking portals, and websites.
The broadcaster has inked a deal with the online video portal Brightcove, and has become the UK's first broadcaster that will enable users to embed and share channel's content on third party websites.
The company asserted that the move, which is expected to materialise later this year, will offer the ability to enhance the distribution of ad-supported video content over the web, and thereby help in generating more advertising revenues.
Five's digital controller Paul Thornton-Jones touted the new move by saying, “Our syndicated player initiative significantly extends the reach of our online video programming in a way that’s secure, high quality and which generates additional ad revenue”.
Several partner sites and Five's own online services, including Five.tv and FiveFWD, a portal containing info on cars and gadgets, will be among the first websites to take advantage of the initiative.
The average length of the content will be around 45 minutes, and initially viewers can embed some of the prominent shows, including Home & Away, Neighbours, and Fifth Gear.
As long as adverts are included, it is a win-win for Five since the shows would essentially come as a bonus and could potentially be counted as additional viewers. Five is likely to have opened the floodgates and will force other broadcasters to free their content altogether, provided users stay through the adverts.
(New Media Age)