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Five Allows Viewers To Embed Streaming TV Shows On Websites

In a major revamp to its online offerings, broadcaster Five will now facilitate its viewers to integrate full episodes of their favourite programmes from the channel onto their blogs, social networking portals, and websites.

The broadcaster has inked a deal with the online video portal Brightcove, and has become the UK's first broadcaster that will enable users to embed and share channel's content on third party websites.

The company asserted that the move, which is expected to materialise later this year, will offer the ability to enhance the distribution of ad-supported video content over the web, and thereby help in generating more advertising revenues.

Five's digital controller Paul Thornton-Jones touted the new move by saying, “Our syndicated player initiative significantly extends the reach of our online video programming in a way that’s secure, high quality and which generates additional ad revenue”.

Several partner sites and Five's own online services, including and FiveFWD, a portal containing info on cars and gadgets, will be among the first websites to take advantage of the initiative.

The average length of the content will be around 45 minutes, and initially viewers can embed some of the prominent shows, including Home & Away, Neighbours, and Fifth Gear.

Our Comments

As long as adverts are included, it is a win-win for Five since the shows would essentially come as a bonus and could potentially be counted as additional viewers. Five is likely to have opened the floodgates and will force other broadcasters to free their content altogether, provided users stay through the adverts.

Related Links

Five to let viewers syndicate TV shows

(New Media Age)

Five's top shows now available for your blog

(Revolution Magazine)

Five allows viewers to post TV programmes on their websites


UK Broadcaster Five Opens the Syndication Floodgates


Five to let you embed TV shows


Five unveils embedded streaming shows

(Tech Radar)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.