Myspace, the pioneer social networking website owned by News Corporation, has shed 420 employees, bringing its total head count to around 1000 as it emerged that Facebook has overtaken the former poster child of Web 2.0 in the US.
2009 has been a pretty bad year for the web 2.0 company. It lost both Jay Stevens and Chris DeWolfe, its two co-founders, in the last few month and is likely to lose its leadership in the US to Facebook, a huge blow to its attempt to reduce the gap between with FB.
Latest figures by Comscore show that Facebook had 70.278 million unique US visitors compared to 70.255 million for Myspace. Globally, Facebook is around two and a half times bigger than Myspace (123.2 million unique visitors vs 307.1 million for the month of May 2009 alone).
Even with the latest cuts, Myspace still have around 300 more employees than Facebook prompting Jonathan Miller, CEO of Digital Media at News Corp., to say that “MySpace grew too big considering the realities of today’s marketplace.”
But it was Owen Van Natta, Myspace's new CEO and former CFO at Facebook, that apparently signed the decision to pink-slip 30 percent of Myspace employees. He said in a statement that "Simply put, our staffing levels were bloated and hindered our ability to be an efficient and nimble team-oriented company".
To put in figures, the average number of unique visitors per employee at Facebook is 3.5 times bigger than at Myspace which means that there could be further cuts as Facebook's lead on Myspace increases, especially given that Facebook is growing faster in the UK than Myspace and Bebo combined.
and join more than 1550 other followers.
Myspace was purchased by Murdoch's News Corporation in what was considered at the time to be a master coup. For $580million, the wise man grabbed a website that managed to pay for itself with a single advertising deal with Google - worth $900 million. But times have changed and according to the Guardian, Myspace offices are likely to close outside the US.
MySpace cuts a third of its workforce
Struggling MySpace cuts 420 jobs
MySpace Axes 30% of Staff [News Corp (NWS)]
MySpace staff slashed by almost 30%
Eclipsed by Facebook, MySpace makes cuts
MySpace Axes A Third Of Its Workforce