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Martha Lane Fox Takes On Role Of Digital Inclusion Champion

Martha Lane Fox, the co-founder of the renowned travel website, has been named by the government as the new “Champion for Digital Inclusion”.

In her new role, the entrepreneur will encourage households not currently online to take up broadband packages, and her position will initially run for two years.

She will assume the challenging role on 22 June and spend a couple of days in a week leading the move, which was discussed in the Digital Britain report.

In addition to this, Ms. Fox will also be representing 6 million adults who aren't online yet, and steer a taskforce to make the internet accessible to poor families.

Speaking on the challenges ahead, Ms. Fox said in a statement, “I think that we're in danger of not only alienating the people who aren't online but also the very poorest people; the six million people who are most economically disadvantaged and technically disadvantaged”.

Popularly known as “Fast Lane Foxy”, Ms. Fox is the daughter of an eminent historian and gardening expert, Robin Lane Fox.

However, the notion of hiring a digital champion surfaced last year as a part of the national strategy for tackling the digital divide, and help poor and deprived households to take up broadband.

Our Comments

Gordon Brown is assembling a dream team to implement his vision of Digital Britain. After Tim Berners Lee and Alan Sugar, the father of the Amstrad ZX, here comes Martha Lane Fox who will be in charge of promoting digital inclusion. This is not a full time job, mind you, and it will be interesting to see whether a web-celebrity can encourage millions to join the broadband revolution.

Related Links

Martha Lane Fox appointed the government's 'digital inclusion champion' (opens in new tab)


Lane Fox to become UK's first digital champion (opens in new tab)


Digital inclusion the heart of Digital Britain, and Martha Lane Fox its new Champion (opens in new tab)

(eGov monitor)

Lane Fox: Digital inclusion can change lives (opens in new tab)


Government appoints Martha Lane Fox as 'Champion for digital inclusion' (opens in new tab)


Martha Lane Fox to encourage greater broadband take-up (opens in new tab)

(Top 10 Broadband)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.