Virgin Media To Introduce Four Additional HD Channels

Virgin Media is beefing up its High Definition offering by adding FX, MTV and National Geographic to its lineup which consisted, for now, of the lonely BBC HD channel.

The channels will be available for free to XL TV customers at the end of the month although Virgin Media has yet to give an exact launch date.

The deal will be offered to all the 3.6 million Virgin TV users. The press release sent this morning also mentions the fact that the HD content will be available in Dolby Digital 5.1 Surround sound.

More than 300 hours of HD content area already available on its on demand TV platform including BBC iPlayer in HD and around 60 HD films. It is understood that Virgin Media is currently in talks with UKTV to have GoodFood HD as its 6th HD channel.

It is also very likely that ITV HD will be available by the end of the year given the fact that it is already running on Freesat HD. Virgin media's XL TV package costs £21.50 per month plus a Virgin phone line costing £11 a month and already give you access to more than 160 TV channels.

Virgin Media' CEO, Neil Berkett added that "As more homes become HD-ready, the launch of four new HD channels marks the next stage in the evolution of our pioneering TV service, Our line-up of HD channels and hugely popular on demand content is a unique and winning combination and we'll continue to bring more sport, films, entertainment and documentaries to our customers."

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How does Virgin Media compares to Sky's lineup? It will cost you £26.25 per month with a £49 one off cost to get Sky+HD. This is more expensive than Virgin media but includes free evening UK landline calls and Sky broadband base as well as Sky+HD box.

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