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Hulu For Streaming Music : Why Spotify May Die Before Christmas

One way of solving the problem of piracy and tackle the growing demand for streaming music could be for record labels and independent companies to band together and launch the equivalent of a for video.

When the television broadcast industry identified Youtube as a force that could seriously harm them, they banded together to launch an online video venture which they control.

Within one year, Hulu went from being off the radar to the 40th most visited website in the US and the second most popular online video website in that country after Google's Youtube.

It still lags behind Dailymotion and Youtube worldwide, but the fact has yet to be launched outside the US provides with a benchmark as to the success potential it could have.

If the television industry managed to do it, then why not the music sector? In fact, the music industry could come together with Hulu to launch a radio version called and they could even leverage Hulu's popularity to surf past established players like or Spotify. A massive one stop shop.

More importantly, a common streaming platform would not only bring in revenue that would otherwise have been lost to piracy or other competitors, it will also give the record labels a powerful alternative to iTunes, especially if they ever plan to introduce a download function.

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Our Comments

A Hulu version for the music industry is something that would be a serious contender for the title of best new online service of the year. Higher CPM advertising for them would not be a problem as companies would rather pay a higher price for being present on a legitimate website.

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Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.