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Windows 7 Prices Shot Up As Microsoft Pulls Promotional Pricing

Prices across the country of Microsoft Windows 7 Operating system - both Professional and Home Edition - have been hiked up after what initial stocks were sold within hours.

Microsoft Store UK now has a banner saying that the "Window 7 promotional pricing no longer available", a sign that will surely make many furious.

Pre-orders for Windows 7 have only started on Wednesday morning at 8am across the country; sales however have been hampered by a massive surge in traffic to online retailers which were selling the much sought after operating system.

Amazon increased the price of the cheaper version of Windows 7 to £74.97, with Windows 7 Professional reaching £179.97 and Windows 7 Ultimate E pegged at £189.97.

Amazon however operates a pre-order price guarantee. I the price decreases between the time you place your order and the release date, you'll be charged the lowest price.

DSGi, the owners of Currys, Dixons and PC World, have confirmed to Techradar that Windows 7 has been its fastest selling operating system to date, although this is just the beginning.

The company is one of the only one remaining that is currently charging the initial price of £44.97 with free delivery for Windows 7 (opens in new tab) Home Premium and £89.97 for the Professional version (opens in new tab).

Dixons says that "the offer will end August 9 2009 or while stocks last and will only charge the customer's card on despatch of the item". This means that buying the software on their website doesn't mean that customers will get it, until their card is debited.

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Our Comments

Microsoft has priced its operating system at £79.99, £189.99 and £199.99 respectively. The price difference between the Professional and Ultimate edition is ridiculously low, so low in that we don't even know why Microsoft should bother having the Professional version in the first place.

Related Links

DSGi talks up record Windows 7 sales (opens in new tab)

Microsoft Store UK (opens in new tab)

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.