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Blyk Closes Down Consumer Network, Moves Customers To Orange

Ad-supported mobile advertising start-up MVNO Blyk entered into an exclusive partnership with the mobile network operator Orange, marking that the company is shutting down its direct-to-consumer business by the end of August this year, according to a report from New Media Age.

As per the reports, Blyk’s 200,000 users will be given a notice of four weeks from the next Friday that the company is terminating its services and asked to directly register with an as yet undecided deal with Orange. The contract is expected to be finalised after weeks of negotiation between the two companies.

Orange will employ the Blyk’s technology to provide its users an ad-funded proposition; however, it is still unclear that what would be the exact type of tariff the new service would take.

The move would understandably help Orange to include ad-funded mobile proposition into its stable, as it is looking forward to extend its services into media business domain.

In a related news story, Blyk has penned an exclusive agreement with Vodafone Netherlands, which would help bringing brand Blyk and its media model to the Netherlands and help both companies to assume a leading spot in mobile advertising domain.

“For Blyk, the partnership is part of a global strategy to bring scale and speed to our operations, while continuing to provide an innovative and valuable proposition for both consumers and advertisers”, said Pekka Ala-Pietilä, chief exec and co-founder of Blyk.

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Our Comments

Another one bites the dust. Blyk may have made the decision that will save the company's future. Closing down the less productive portion of the company is equivalent to hacking a gangrenous limb to allow the body to survive. All for the greater good.

Related Links

Blyk changes tack, drops UK MVNO, will court other operators (opens in new tab)


Blyk to pass MVNO subscribers on to Orange (opens in new tab)

(New Media Age)

Blyk alters tack with Vodafone Netherlands deal (opens in new tab)

(Financial Times)

Blyk announces Vodafone as its exclusive partner in the Netherlands (opens in new tab)


Blyk inks Vodafone Netherlands deal (opens in new tab)

(Mobile Entertainment)

Blyk set to shut down UK MVNO at end-August - report (opens in new tab)


Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.