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O2 Releases Landline To Mobile Forwarding Service

In a bid to lure small businesses, O2 has unleashed a new service which automatically reroutes incoming landline calls to a mobile phone for a flat monthly charge.

The new service, dubbed as “Fixed Number Anywhere”, would help business users, who spend a majority of their time on the go, to convince their clients that their business is permanent as well as local, and set up by having a landline number, the operator explained.

Simon Devonshire, chief of SME marketing at O2, touted the move by saying, “By converging a fixed landline number with a mobile service, small businesses can continue to maintain an image of being a local business, which is valued by customers, whilst maintaining the flexibility and mobility”.

Business people using the new service will be able to link as many as five landline numbers with the same mobile phone, and use current BT numbers, or select from a new number with a Free Phone code.

The operator won’t levy any extra charge for the calls routed to a mobile phone through the Fixed Number Anywhere service, and callers would need to pay the standard rate for the fixed number dialled.

The service will be available at a flat monthly charge of £10 per month for landline numbers staring with 01 and 02, and £15 a month for 0808 phone numbers.

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Our Comments

The service is likely to be a hit for small and medium businesses as well as self-employed people for whom £10 per month is not significant for the service provide. Expect other competitors including BT to come up with a similar scheme soon.

Related Links

O2 unveils small biz landline to mobile link (opens in new tab)

(The Register)

O2 Unites Fixed Line & Mobile Phone Numbers (opens in new tab)


O2 offers automatic landline to mobile forwarding (opens in new tab)


O2 launches Fixed Number Anywhere (opens in new tab)


O2 launches Fixed Number Anywhere service for small businesses (opens in new tab)

(Velti News)

New land-to-mobile service launched (opens in new tab)

(The Press Association)

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.