Virgin Media has announced that it will be adding content from Channel 4 HD to its high definition stable, which already includes offerings from MTVNHD, FX HD, as well as National Geographic HD.
The move simply implies that Virgin Media customers will now be able to enjoy various popular shows from Channel 4, including Desperate Housewives, Skins, and Shameless in high definition.
The first three TV channels, FX, MTV, and National Geographic, has already joined the Virgin Media HD line up on Thursday, with ESPN HD will be joining the league on August 3, followed by Living HD and Channel 4 HD.
Commenting upon the addition of Channel 4 HD to the company’s HDTV line up, Marc Schweitzer, Virgin Media’s chief commercial officer said in a statement, “Channel 4 is home to some of the UK’s most talked about and innovative TV programmes with a great mix of fantastic home grown shows and top imports, and we’re delighted to be bringing them in HD to our customers”.
Sarah Rose, the chief of channel development at Channel 4, asserted that the new addition would enable the channel’s viewers to watch their favourite shows in the highly sought after format as well as across multiple platforms.
Virgin Media is gradually building a platform that it hopes will be able to challenge the hegemony of Sky. The latter has the biggest number of HD channels - 33 in all - and is already planning to get a 3D service running by next year, something that would put it in a unique position.
(Broadband TV News)