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Google To Rival Blackberry Smartphones In Enterprise Segment

Google seems all set to take on rival Research in Motion (RIM) to snare some significant share in the lucrative enterprise market with its spruced up Android mobile operating system, according to Andy Rubin, the mobile director for Google.

As of now, Google’s Linux-based operating system has its presence only on a couple of handsets, including T-Mobile G1 and myTouch 3G, and has been intended for casual customers. But, according to Rubin, the OS will be upgraded with host of enterprise-oriented features by the end of this year.

In an interview with Reuters, Rubin said: “Today we don't support many enterprise applications but in the future I think enterprise will be a good focus for us”. He further went on to say that by the end of this year there would be at least 18 handsets on the market running on Android operating system.

Google’s announcement to venture into enterprise domains comes as a further indication of the search engine giant’s high expectations from the mobile platform.

Though some Android-powered handsets, such as, myTouch 3G from T-Mobile USA, boast of support for Microsoft Exchange email, the platform hasn’t explicitly been touted as business-friendly so far.

Incidentally, the announcement comes after Google revealed plans for its “Go Google” ad campaign, which aims at wooing business users away from using Microsoft Office and switch on to Google Apps suite.

Our Comments

Google is committed to bring its services to all segments, beginning with consumers and gradually migrating to businesses and corporate users. The journey is fraught with dangers as Microsoft and others like IBM, did it the other way round. But for Google, patience is a virtue as it allows the company to iron out any vital issues.

Related Links

Android for business (opens in new tab)


Google Android To Challenge RIM For Enterprise Users (opens in new tab)

(Information Week)

Google's Android to challenge RIM in enterprise market (opens in new tab)

(Fierce Wireless)

Google Eyes Enterprise Market For Android (opens in new tab)

(Washington Post)

Google's Android to aim at businesses (opens in new tab)


Google aims to make Android enterprise friendly (opens in new tab)

(Tech Whack)

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.