Mobile Network Operator O2 has announced a strategic partnership with mobile mapping and navigation provider Telmap to offer navigation services to O2 customers on their GPS-enabled devices.
In real life, the navigation and mapping services will be preloaded on handsets that will be sold on the network. Telmap flagship application, Navigator, offers 3D mapping, advanced speech synthesis and offers features such as traffic alerts with detour options.
Pedestrians will also be able to use the application on their mobile phones (which will likely to include the iPhone). Prospective customers will be able to test the product for 14 days before committing to buying the full version which will be charged as a service every month from £3.50 per month.
The agreement between O2 and Telmap is likely to be extended to other Telefonica networks worldwide. Telmap has tweaked the Navigator software for O2's network and will handle billing and customer support for O2 users.
Peter Rampling, O2’s marketing director, added in a statement that “this is a pioneering agreement between operator and application developer which we believe will set a benchmark for future agreements".