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More Than Nine Million Xbox 360 Consoles Sold In Europe

Microsoft's Xbox 360 gaming consoles are apparently quite popular in Europe with more than 9 million units sold.

In an interview to gaming news outlet MCV (opens in new tab), Microsoft's Chris Lewis said that the 360 had 27 percent of the European console market, behind the Nintendo Wii.

He added that the console was the only one on the market to show a positive growth. Lewis claims that sales of Xbox 360 grew by 22 percent on the first half of the year whereas the market as a whole was down by a similar margin overall.

Microsoft has been very aggressive with regards to the pricing of the Xbox console in Europe especially amongst high street retailers and on bundle deals.

Tesco is selling the Xbox 360 Arcade (opens in new tab) with a wireless controller and five games (Pac Man Championship Edition, Uno, Boom Boom Rocket, Feeding Frenzy and Luxor) for as little as £124.

There are also rumours that Microsoft could cut prices on some of Xbox 360 SKUs ahead of Sony's release of a slimmer, cheaper version of the PS3 in the next few days.

And to fuel those rumours, it looks as if the Xbox 360 60GB has been discontinued altogether to make space for the Xbox 360 Elite, which comes with a 120GB hard drive.

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.