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Sony Ericsson Chooses New President

Struggling mobile phone manufacturer Sony Ericsson on Monday named the head of L.M. Ericsson’s Silicon Valley unit, Bert Nordberg, as its new president, and he will be replacing Hideki “Dick” Komiyama, who will be retiring on 15 October.

Nordberg, who has been working with Ericsson for past 14 years, announced that he has planned to revamp the company’s range of mobile handsets with state-of-the-art software as well as applications, a handy strategy also being followed by rivals, Nokia, Apple, and Google.

Discussing his plans after taking the helm at the company, Nordberg said: “We need to improve the product design and development processes and we need a different product portfolio to reflect what customers are asking for. And we definitely need to strengthen our offering in the mobile Internet segment.”

Nordberg further asserted that his plans will include trimming down the company’s line up of 45 handsets, and producing cellphones that work better with the internet. He also rejected rumours that Sony and Ericsson were planning to pull out from mobile-devices domains, claiming that the joint venture has produced a whopping $2.3 billion in profits since its inception in 2001.

The company, which is a joint venture between Ericsson and consumer electronics giant Sony, has been struggling hard as its market share plunged significantly by 5.1 percent since July 2008 through June this year.

Our Comments

Sony Ericsson needs all the inspiration it needs to make sure that it stays in the wake of the leaders in the mobile telephony market. Nokia, Samsung and LG are the current leaders although Blackberry and Apple are doing very well when it comes to revenues and most importantly, profit generation.

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Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.