Orange Debuts Social Networking Service

European mobile operator giant Orange has come up with a handy social networking service, dubbed as “Social Life”, which aggregates users’ accounts on various social networking platforms, like Bebo, MySpace, Facebook, into one central place.

The widget enables users to access and update their different social networking accounts simultaneously with a single log-in. It further lets users to update and share images, send and receive texts, as well as add new friends, right from their mobile handsets.

The widget can be accessed by all Orange mobile customers via Orange World Internet portal. Furthermore, Orange sad that it is planning to add more social networks - which presumably points out at the integration of microblogging website Twitter - to its offerings by the end of this year.

Quoting the same, Mark Watts-Jones, the chief of product management at Orange UK, said in a statement, “Over time we will be looking to add more sites to the service – helping users to stay in touch with the people and content that matters most to them.”

In a related story, it seems that Vodafone is also gearing up to unveil its own social networking aggregator, reportedly dubbed as “Vodafone People”, which will allow users update their status across multiple social networking platforms, as well as track their friends’ updates.

Our Comments

Social networking services, like blogs, IRC and webrings in their heydays, are the popular attractions of this era. Orange and Vodafone however, have added another twist (or layer one could say) to it by aggregating social networks. The sheer amount of information and noise that having several accounts can generate is nothing short of bewildering though.

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