Canon has confirmed that it will debut its high end digital SLR, the massive EOS 7D in October with a suggested retail price of £1699 for the body only although it will be available in the US for $1699.
The DSLR comes with a 18-megapixel APS-C CMOS sensor that delivers the data to two DIGIC 4 processors, which means that the camera can capture to eight frames per second in burst mode.
it is also capable of capturing full HD video at 24 frames per seconds and will boost a maximum ISO sensitivity of 12800 backed by a 19-point auto focus system.
The EOS 7D has an intelligent viewfinder - which has 100 percent coverage with 1.0x magnification - combined with a 3-inch LCD that has an integrated ambient light sensor and can display 920,000 pixels.
Obviously, you get all the nice things that you can expect at this price like full manual mode, custom exposure settings, a magnesium alloy body and a Dual-Axis Electronic Level which is basically the equivalent of a photographer's accelerometer.
It will be available at the beginning of October in the UK and hopefully Canon will be wiser at setting the price of the EOS 7D a tad lower than the £1699 we've heard. It can be preordered at Jessops.
Canon is going to have some hefty competition when it is launched. Sony's A900 costs the same but come with a 24.6 megapixel 35mm full frame CMOS sensor. The Nikon D700 might have a lower pixel count but has an ISO equivalent setting of 25600 and a 51-point AF system.