The world's second biggest phone manufacturer Samsung has quietly released an entry level smartphone with touchscreen capabilities, the S3650 or Corby, which aims at a younger, more hippier audience.
Available in Jamaican Yellow, Cupid Pink, Minimal White and Festival Orange colours, Corby (which is an industrial town in England), has a 2.8-inch QVGA screen with support for EDGE and Quad-band - no 3G at this stage.
Samsung has included a microSD card slot, a few applications for social networking services and a browser - the NetFront 3.5 - that includes a one-finger zooming functionality.
The smartphone also comes with an MP3 player, a radio, a 2-megapixel camera and Bluetooth connectivity although the lack of a proper virtual QWERTY keyboard might put off some potential buyers.
It will be available over the next few weeks for around £125 SIM free and should help Samsung transitioning from the slightly no-longer-cutting edge, Samsung Tocco Lite.
Corby's main competitors at the lower end of the market are the Nokia 5230 and the LG's Cookie which can be had with 100 minutes and 100 texts for as little as £10 at Virgin Mobile.
Not much to say about this phone other than the fact that it is set to be a hit with the younger generation due partly its more affordable price (expect it to fall under £100 on PAYG), as well as great design and very stylish colours. Shame though that Samsung could not go even lower in price with something akin of the Orange Vegas.