Vodafone, UK's largest mobile phone operator, has announced that it will be adding eight more own-branded mobile phones to its current range of models.
Around 23 such portables have been released since Vodafone started the project and the latest phones are expected to be manufactured by either Huawei, Honhai or Asus.
The company currently has one Vodafone-branded mobile phone - the Vodafone 533 - but has managed to sell more than 20 million units over the past few years; the eight new additions will be released just in time for end of year holidays.
The top of the range model will be the Vodafone 1240 which has a QWERTY keyboard and will target the business segment with a 2.4-inch 262K colour QVGA screen, a 2-megapixel camera, push email via Vodafone's Visto, 3G support and a popular form factor that is reminiscent of the E71 or the Blackberry Bold.
Further down the food chain is the Vodafone 840 Touch which is a touch smartphone with a large QVGA 2.8-inch screen complete with 3G connectivity, a music player and a 2-megapixel camera. As for the Vodafone 541 touch, it comes with EDGE capabilities (no 3G), a 2.4-inch QVGA colour screen, a 1.3-megapixel camera, FM radio and WAP. It is expected to compete against the likes of the Orange Vegas or the T-Mobile Vairy as it will be released on PAYG.
Patrick Chomet, group director of Terminals for Vodafone, commented on the announcement saying that this was “adding further diversity to the Vodafone own branded device range. From fashion-influenced mobiles to business tools, these new handsets will give our customers stylish, contemporary and great value choices.”
Vodafone will also release two devices, the 540 and the 340, which will come with internet capabilities through an "optimised version" of Opera mini. Both of them are candy bar models and the first one comes with a 2-inch display while the second one has a tiny 1.8-inch one. The other models to be released is the Vodafone 533 Catwalk Collection.