Online retailing giant Amazon has extended its apologies for deleting copies of George Orwell novels from its Kindle users’ libraries, and agreed to compensate by either redelivering the copies, or offering a gift cheque of $30.
Jeff Bezos, Amazon’s CEO, apologised in person to the Kindle users for the deletion of some of the popular George Orwell novels, including “1984” and “Animal farm”, back in July.
He said that the manner they tackled the situation was “stupid, thoughtless and painfully out of line with our principles”.
Amazon said it yanked the books from the platform because it found that a third party publisher had added the novels to Amazon’s catalogue, without having the rights to sell them.
The hasty and rather illogical move drawn severe criticism from the online community, and Amazon was even sued by a high school student who claimed Amazon removed his copy of “1984”, along with the “copious notes” he had taken on the book.
“This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. It is wholly self-inflicted, and we deserve the criticism we've received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission”, Bezos wrote in the apology email to the customers.
Nice that Bezos actually penned a letter to the customers. It shows at least that even if Amazon is the world's largest online retailer, it hasn't forgotten where its success come from. That said, some might say that it is too little too late and that it shouldn't take nearly two months to write an apology email.
(The New York Times)