Nokia Won't Appear At Mobile World Congress 2010

Nokia has never failed to make a mark in the Mobile World Congress (MWC) until now, but the next year’s MWC is going to miss out on Nokia devices.

The Finnish mobile phone giant, which is the world’s largest mobile phone maker, has reportedly announced that it will pull out from the event (to be held in Barcelona, Spain), according to reports from online mobile trade website, Mobilenewscwp.

But, the company said it will feature in the expo through seminars, customer and media activities, and other speaking opportunities.

The website quoted a Nokia spokesperson saying, “Nokia absolutely will be at Mobile World Congress in 2010 however we will not have a Nokia stand at the event. Instead, we'll be focusing on the congress programme of seminars and speaking opportunities, customer and media activities”.

It seems that Nokia will be using the cash put aside for the Congress to fuel its marketing campaigns for the handsets it announced at Nokia World 2009.

The mobile phone maker further said that they have traditionally seen the huge benefit for the infrastructure part of their business, and confirmed that Nokia Siemens Networks will continue to have a booth in the upcoming mobile expo.

Our Comments

It is a setback for the event and could potentially see other manufacturers follow Nokia's example and dump their booth to concentrate on the marketing. Conferences and events have been on the wane ever since the Internet became mainstream. Expos like Comdex, which disappeared in 2003, have been hit hard by companies who chose to invest resources in quick-fire launches all year round rather than presenting products at a particular exhibition.

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