Achieving business continuity largely depends on precise, timely, reliable and, ideally, automated communication. Firstly, you need to be able to proactively and rapidly respond to critical conditions and events.
That covers communication to service technicians, users or customers. Secondly, in event of a disaster you need the ability to send emergency communications.
Without proper alert and notification systems, business continuity becomes an unachievable task. Such systems:
a) make service staff more proactive in case a problem has been detected and lead to reduced mean-time-to-repair (MTTR)
b) inform the managers who have overall responsibility for the situation and who need to make decisions in real-time
c) notify users and customers on service interruption, problem neutralisation and resolution issues
d) rapidly inform anyone who might be affected in case of disaster or emergency situations
Whilst some might consider such alert and notification systems to be mere supporting tools in the effort to achieve utmost business continuity, I am convinced they should be seen as another essential pillar of business continuity.