Google on Monday has come up with a blog and a website to back its campaign for data liberation, pitching hopes that the move would draw a much broader attention to the notion of data portability, which implies users can take all their internet data wherever they go.
The search engine giant has officially announced the Data Liberation Front (DLF), although the group has already been there for around a couple of years or so.
The DLF is the group within the company that is assigned with exploring ways to allow users of Google products as well as services to carry their data in standard forms.
The company has already been pouring its efforts for the same since 2007, as a part of its popular “Don’t Be Evil” pledge, and has finally imparted it a formal structure in the guise of Dataliberation.org.
Touting the website, Google said in a statement: “We started looking at our products and discovered that while the door to leave wasn't locked, in some cases it was a bit "stuck" and we thought that we could do better”.
The move could well be seen as a part of the company’s efforts to its mollify critics over its ambitious move of digitising millions of books from various publishers and authors.
Data Liberation Front sounds like a guerilla (marketing) name. It is great to see that Google still have some fanatics at its heart, a group of people who firmly believe in Google's "Don't be evil motto". Let see however how Google will get the DLF up and running.