Japanese console manufacturer Nintendo will not be cutting the price of its popular console in the UK and is set to launch a new improved bundle instead for around £200.
There are reports that the price of the console will go down in price on the 25th of September (that's Friday) to $199.99 - that's £122 - which is the price of the Microsoft Xbox 360 Arcade console. This will coincide with the Tokyo Game Show.
In the UK, Shopto temporarily published a bundle priced at £190 including delivery. The set comprises of the Nintendo Wii console, Wii remote, Wii Nunchuk, Wii Sports, Wii Sports Resort, Wii Motion Plus as well as two games - Wii Sports and Wii MotionPlus.
But it has pulled the deal - which was set to go on sale in 12 days - possibly due to a phone call (or an email) from Nintendo UK. Shopto was the first in the UK to come up with the Sony Playstation 3 Slim and was also the first to slash the price of the Xbox 360.
Currently, the Nintendo Wii Console on its own costs as little as £175 (from Dixons with free delivery) although many places sell it for much more than that. Earlier this year, Nintendo upped the price of the Wii to £199 blaming the rise on the depreciation of the Pound Sterling vis-a-vis the Japanese Yen.
Nintendo is not Apple. It will have to cut its price or offer something special to prevent new gamers from buying its rivals' console. The Nintendo Wii simply can't justify its price compared to the Xbox 360 or the PS3.