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Brits Spend 30 Hours A Week On The Web

A survey carried out by comparison website USwitch.com found out that British web surfers spend on average 30 hours a week online, that's a staggering four hours 17 minutes every day of the week.

The research also found out that 93 percent of those who responded, use online shopping and more than 80 percent use the internet to manage their finances through internet banking or to submit their tax returns.

When at the office, an average web surfer spends five hours on the net, two for work and three for leisure. The fundamental issue though is that those who work on the web normally tend to blend work AND leisure like opening their personal Facebook with their usual web-based Office email accounts.

A third of 2700 respondents did not use the internet at work though while during weekends, users tend to spend as much time on leisure as when working. Surprisingly though, only 25 percent say that they use social networking websites on a daily basis.

Jason Glynn, Commercial Manager at uSwitch, said that the results show that the internet now has a huge impact on people's life and that broadband is rapidly becoming a necessity, "as important to our quality of life as gas or electricity" he added.

Our Comments

The results come on the day when the official results of the IAB shows that advertising on the web has surpassed television in the UK. The amount of time spent on the web is bound to increase as more people get connected to the internet via their smartphones 24 hours a day, 7 days a week.

Related Links

Britain a nation of internet addicts

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Study: The British Are Addicted to the Internet

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Hooked Brits spend 30 hours a week online

(Techwatch)

Britons online for 30 hours a week

(PA)

Brits online for 30 hours every week

(Mirror)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.