The Guardian newspaper has announced plans for launching an iPhone app which will offer its users a chance to view its content for a small price.
Instead of launching a free iPhone app, which other leading newspapers like The Telegraph and The Independent have done, The Guardian plans to charge the users of its application for the content it will offer through it.
The app is currently in the development phase and no tentative time frame for its launch has been revealed; moreover it has yet to go through the Apple’s rigorous approval process and hence it may take some time to appear online.
The Guardian does have a strong online presence and it is known to be an online innovator; this new move is expected to bolster its online offerings and hopefully bring in a new revenue source.
Though a paid App from a leading national newspaper, like The Guardian, seems to be an innovative idea, it popularity is most likely to be governed by the kind of content that it can offer through its App.
There is a possibility that Guardian can start dividing its content into free articles and news stories while charging for premium content which may include interviews and research stories.
Why use an app when you can get the content for free? That's the question that iPhone users will ask before shelling money on Guardian's paid for app. The newspaper website will need to be innovative enough and come up with a proposition that will prove sufficiently compelling to attract buyers.