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Spotify Targets iTunes Users With Offline Mode, Genius-mode Coming Next?

Spotify assault on Apple's iTunes is continuing as the Swedish outfit introduces an offline mode for its desktop application which should prove useful for users which use it on their laptops on the move or don't have internet access.

As expected, only premium users - those paying £10 per month - will be able to get that "special mode" and essentially makes the concept of owning MP3 tracks (and indeed any physical media with content on it) quasi obsolete.

It makes you wonder therefore why Spotify has partnered with 7Digital to offer MP3 downloads. In a nutshell, Spotify will seamlessly push the songs in your playlists on your computer if you choose to do so.

Up to 3,333 songs can be stored on each computer apparently and we don't know why Spotify has this upper limit.

The service is already available on the mobile version of Spotify and the "terms and conditions" document has already been amended so that users can put their music on up to three computers and three mobile handsets.

Note that the (encrypted) music files are only recognisable by Spotify's desktop application. The firm has also added Paypal as a way of payment which should allow a few more paid-for users to join in the fray.

Our Comments

The Spotify experiment could eventually spill over audio and spread to movies and more. Anyone fancy, a bit of premium movies for an additional £10 per month? I've also noticed that they pushed out a new client of their desktop application today. One feature that may soon appear one similar to Sony's SensMe or Apple's Genius Mode

Related Links

Spotify goes offline for uninterupted music listening

(Revolution Magazine)

Spotify extends playing offline to desktop – Are you getting this Apple?

(Techcrunch)

Spotify to Launch Offline Mode

(Wilder-News)

Spotify offline kicks off today

(Mirror)

Spotify brings offline mode to the desktop

(Stuff)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.