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Dutch Google Ads Point To New Apple iMacs, Macbooks and Mac Mini

Three new Google ads have appeared on Google's search engine in the Netherlands that could be latest hint at the forthcoming refresh of Apple's iMac, Macbook and Mac Mini range.

The three translations as provided by Apple Insider (opens in new tab), read as follows: MacBook: Thinner, lighter and faster! Free delivery. Order today. iMac: Ultra Thin 20 & 24 inch models. From only €1099. Apple Store. Mac mini: Faster and more affordable than ever. From only €499. Order immediately.

The price of the Mac Mini in the Netherlands currently stands at 599 Euros which means that Apple is set to make its cheapest Mac even cheaper in the wake of the current economic conditions.

Based solely on the ads (which we hope are genuine), one can assume that the Mac Mini will come with a processor faster than the current Intel Core 2 Duo 2.26GHz model and come with 2GB memory as standard. Ditto for the Macbook laptop which currently stands at five pounds and 1.08 inches; expect the new model to be, as the ad says, thinner and lighter.

Our Comments

Unsurprisingly, the pages to which the ads point do not currently carry any products and US and UK Google search results pages do not show any hint of soon-to-be announced Apple products. So it seems that it was a simple mistake.

Related Links

Online Ad Evidence of Imminent iMac, Mac Mini and MacBook Updates? (opens in new tab)


Ads hint at lighter MacBook, thinner iMac (opens in new tab)


Apple ads hint at thinner iMacs, lighter MacBooks, cheaper Mac minis [u] (opens in new tab)


Ads hint at lighter MacBook, thinner iMac (opens in new tab)


New Thinner iMac Leak Via Google Ads (opens in new tab)


Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.