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No iPhone Price War Despite Hefty Competition Says CPW CEO

Deep iPhone price cuts are not likely to happen anytime soon despite the arrival of two new rival networks, Orange and Vodafone, according to the CEO of Carphone Warehouse.

In an interview with the Times of London, Andrew Harrison, the Chief Executive of Europe's largest independent mobile phone retailer, said that he's not convince that there will be a price war.

He added that this only leads in one direction, all of them losing since this battle will be fought on other fronts. He did not elaborate much on the other fronts although quality of service might be one.

So far, Orange said that he received more than 125,000 pre-orders for the phone so far which is quite good given that O2 sold around 1.5 million in the first 18 months of its partnership.

It is interesting to note that the websites of both Vodafone and Orange recorded a significant spike at the end of last month (according to web traffic analyst Alexa), which almost certainly attributed to the iPhone announcement.

Apple showed that it was the one pulling the strings in the transactions and it is therefore quite unlikely that it compromised on any significant points like pricing or revenue sharing (see Apple Shows UK Networks Who's The Daddy With iPhone Saga and UK Mobile Networks At The Mercy Of Apple In iPhone Talks?).

Another exclusivity that will end abruptly soon will be that of Carphone Warehouse which has been until now the only dealer stocking the iPhone. Expect Phones4U and others to fight over Apple's iConic phone.

Our Comments

As mentioned in our past articles, the only winner is Apple and no one else. Analysts might predict that the price of the iPhone will fall down significantly but that's unlikely. Rather than cut price, networks are likely to offer more features, minutes or texts.

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(Times Online)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.