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Saving Money From Green IT Is Still Priority : Forrester

According a recent report published by research firm Forrester, gains in operational efficiency and financial savings form a big reason behind a majority of green IT initiatives taken by companies in UK.

The report highlights the fact most companies are looking to cut their costs in the recessionary environment through their green IT initiatives.

Of the IT directors surveyed, nearly 86 percent said that they either already have a green IT plan or are looking at one in near future with the idea of extending the lifecycle of their IT assets and bringing down energy usage as their prime objectives.

Interestingly the need of a business case to go with a green IT plan was highlighted by participants and they also stressed on the fact that while meeting corporate social responsibility goals were important, deriving business benefit was also a key consideration.

Among the major green IT initiatives that companies were investing in, server virtualisation along with storage consolidation came out on top.

Though the report sounded a positive note on the overall direction of green IT initiatives, its authors had a word of caution when they warned that "Overzealous greening of the datacentre and desktop environments can put operations at risk if it compromises infrastructure performance or availability."

Our Comments

That's not surprising. It just happened that companies' priorities and the health of Planet Earth happened to coincide. Going green is not something that is done out of charity but rather because it helps firms saving money by improving efficiency, helping them make the most of what they have.

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Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.