In a move aimed at increasing the aesthetic appeal of its internet browser, Google has unveiled artist themes for Google Chrome and it has even managed to rope in several leading British designers to produce them.
Initially around 100 new themes will be available as an option on top of the already pre-existing ones though Google may look to offer more themes in future.
Many analysts believe that the idea of Google going after themes is surprising considering the fact that the company has always preferred a minimally invasive web browsing experience.
On the other hand others argue that the move from Google makes solid business sense as there are lot of people who like to customise the user experience from myriad reasons starting from sporting affiliations to lighten up their day.
However one, there is comparatively very little space on the Chrome browser window which artists can utilise and hence their task becomes quite challenging (ed: there's the tabs and the area surrounding the address bar).
It is interesting to note that Google Chrome still has a long way to go before it can come even closer to the market share its illustrious rivals like Internet Explorer and Firefox have and such innovative moves can surely help it in gaining a new audience.
They even managed to get a theme by DJ Tiesto. Next step will be for Google to get extensions and add ons sorted for Chrome. The open source browser is a small player in the browser market but will certainly get traction once it manages to bring onboard the features that made Firefox so popular.
( Tech Radar)