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Google Celebrates Birthday Of Barcode With Logo Swap

The ubiquitous barcode which has become a part of our daily lives today celebrated its 57th anniversary and to commemorate the occasion, Google has put a decorated logo of a barcode on its site.

It is interesting to note that Google had been repeatedly changing its homepage “doodle” to honour a number of people including the likes of Leonardo da Vinci, Albert Einstein and Confucius to name a few and just last week it changed its doodle to honour Mahatma Gandhi’s birth anniversary.

Google users today were today greeted with sign of a barcode as opposed to its traditional logo on its search site and according to the Washington Post the logo depicts Code 128 encoded.

The patent for the barcode was granted exactly 57 years ago to inventors Norman Woodland and Bernard Silver in US for its principle of encoding data in concentric circles.

From first used on a packet of Wrigley’s chewing gum, the barcode has today found its way to billion of items across the world and has become a key element of modern day retailing (ed: there's even an app to convert the iPhone into a barcode reader).

Initially barcodes were not readily accepted until the Universal Product Code designs were accepted by the members of the National Association of Food Chains in US.

Our Comments

Google's habit of swapping its universally known logo for various doodles has attracted much attention from the media but Google needs not to overdo it. We certainly appreciated when the search engine giant swapped its logo for a number of alien-related graphics though. What will Google change next?

Related Links

Google doodle: 57th anniversary of invention of the bar code


Bar codes: an everyday example of the Nobel prizewinners' genius

(The Guardian)

Google doodle celebrates the barcode

(Web User)

New Google Logo Celebrates The Barcode

(Washington Post)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.