Western Digital Debuts External Hard Disks With E-Ink Label

Storage specialist Western Digital has refreshed its family of My Book external hard disk drives with the new additions sporting a display that shows how much storage space is left on the external device even without power.

WD says that the drives come with "e-label high-contrast smart displays" with the My Book Elite destined for the PC platform and the Studio one aiming at Mac users (one is black and the other one white).

The display is affixed on the spine of the drive like on a book and also show whether the drive is encrypted plus what label the drive carries.

Both drives are available with 256-bit data encryption and come in capacities varying from 500GB to 2TB in 500GB steps. The Studio has both Firewire and USB 2.0 interfaces while the Elite has only USB.

The price of the My Book Studio starts from £76 for the 500GB model and £100 for the Elite 1TB version. Both drives are compatible with Apple's TimeMachine (although the Elite would need to be reformatted).

None of the drives are currently available in the UK although you can always grab the current Western Digital 1TB My Book drive for as little as £80 at Play.com.

Our Comments

Storage is already "commoditised" and there's not much that can be done to differentiate one drive from another. At this particular stage, it is more about branding and pricing rather than additional features. Would you pay 25 percent extra to get a label? Not so sure.

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