Channel 4 is reportedly on the verge of inking a landmark content deal with YouTube that will see most of the broadcaster’s shows hosted in full-length on the Google-owned online video portal.
The two parties have been in discussions to strike such an agreement for past six months or so, and eventually a contract between the two seems to be there in the offing.
The broadcaster has reportedly negotiated on the rights to sell adverts surrounding its own content on YouTube and would proportionally share the revenues with the video-sharing website, according to the reports from The Daily Telegraph.
However, the exact details how the advertising revenues would split between the two haven’t been revealed yet. The agreement could also encourage other broadcasters to sign similar deals with Youtube.
The news website quoted a source close to Channel 4 saying, “It was key for Channel 4 to be able to sell the advertising around its own inventory so it could extract maximum value from the deal and retain commercial control over its own property”.
The new arrangement would let telly addicts to have a 30-day catch-up window for the broadcaster’s programmes, quite akin to its 4oD service online and on cable.
Incidentally, Channel 4 already has several channels running on the video-sharing site, including ones for 4Food, T4, E4, ‘Hollyoaks’ and ‘Big Brother’.
Youtube is gradually become a legitimate source of content online even if at the beginning, it was looked down upon by content producers because of piracy concerns. The popular online broadcaster just reached one billion views daily a few days ago and is growing from strength to strength.
(New Media Age)