News Corp head Rupert Murdoch has accused leading search engines including the likes of Google and Yahoo of using his company’s content without paying any charge and has even labelled them as "content kleptomaniacs".
Expressing his views on the subject Mr Murdoch mentioned "The aggregators and plagiarists will soon have to pay a price for the co-opting of our content".
The statements from Mr Murdoch came while he was speaking at the World Media Summit which is currently being held at Beijing and he even got support from some fellow delegates like Tom Curley, the chief executive of Associated Press.
Though there has been a difference of opinion between news providers and search engines for some time now, the strong statements from Mr Murdoch seem to suggest that news providers believe that they are losing money.
However the issue is not as simple as it sounds since Google and other search engine just link to stories provided by news providers and if a person clicks on the link, he is taken to news provider’s website.
Moreover a news provider can choose to block search engines from accessing their site and hence it is slightly difficult to accuse the likes of Google of co-opting content.
So will Mr Murdoch actually kick Google out of his vast media empire? Certainly not as it would surely have an impact on the advertising revenue generated by the thousands of online properties that make up News Corp.